Coca Cola: Basic SWOT Analyis

Strengths Out of the five leading nuts drink brands being mixture worldwide, the company produces and sells four of them . Consumer obedience to the company and its harvest-times remains high, heighten by the high food market acceptance for Coca-Colas newly, introduced products. The companys entrance into the sports drinks and succus and juice drinks segments has been successful. yearly role of Coca-Colas products has been increasing. Annual per-capita enjoyment of the companys products worldwide stood at near 32 servings in 1985, in 2005, the average consumption per capita was 77 servings Weaknesses Coca-Colas gross revenue contrive decreased to a veritable(a) extent by rumours about the company and its products from time to time. For example, the companys sales in the Middle eastern United States were affected by rumours alleging that Coca-Cola is a Jewish company and its mark carries anti-Muslim messages. Opportunities Room for innovation by a reputed brand in bouncing choice beverage market Coca-Colas products ar being consumed, on an average, but 1.3 billion times a day. This presents immense opportunities for Coca-Cola to enhance its product penetration.

Especially in countries non yet realizing these consumption levels, such(prenominal) as the large populations of mainland chinaware and India Coca-Cola is waitressed to enter the freshly-brewed coffee bean and tea businesses, on a trial basis, under the banner, distant Coast. Threats Rise of healthy lifestyle choice, stemming from the improvement of obesity worldwide, especially in children. The restricted supply of unmatched of its main ingredients - water and the hike cost of using this resource. If you expect to get a complete essay, order it on our website: Orderessay

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