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EXAM QUESTIONS FOR THE MID SEMESTER TEST 1. take out two different site markets, for two different w bes or serv deoxyephedrines you, your friends, or your family assay recently purchased or used. Kotler p13 site Markets, Positioning, and Segmentation A vender wipe off rarely receive everyone in a market. non everyone likes the resembling cereal, hotel room, restaurant, automobile, college, or movie. Therefore, marketers start by dividing the market into segments. They identify and spell distinct groups of buyers who might prefer or require varying harvest-festival and serv deoxyephedrine mixes by examining demographic, psychographic, and behavioural differences among buyers. WAL-MART Wal-Mart uses segmentation to reach customers in different geographic markets, with its smart Store of the Community concept. right off over two cardinal Wal-Mart stores have been designed to mull the communities in which they are located. For instance, theres a Wal-Mart with a Western flair in Ft. Collins, Colorado, and a two-level art-deco-inspired unit to draw in wealthy African Americans in Baldwin Hills, California. In an effort to cater to the countrys fourth-largest Amish community, the Middlefield, Ohio, Wal-Mart offers hitching posts foreign for horse and buggies, block ice for refrigerators, and a huge mix of denim fabric for making occupation pants.

After identifying market segments, the marketer then decides which present the greatest opportunity-which are its target markets. For each, the firm develops a market offering that it positions in the minds of the target buyers as delivering slightly central benefit(s). For example, Volvo develops its cars for buyers to whom safety is a major concern. Volvo, therefore, positions its car as the safest a customer can buy. Companies do best when they choose their target market(s) cautiously and prepare tailored marketing programs. 2. What factors contributed to changes in attitudes of women during the past thirty eld? 3. What is...If you want to get a full essay, order it on our website: Orderessay

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