Rra Model - Clozette.Com

You were presented with a case think over of Clozette (Singapore). allow for an organizational abridgment of the ebusiness drawing on the RRA (Evans and Wurster, 1997) and Hamels business model framework. countenance recommendations in light of the summary for Clozette and conjecture as to its chances of domination in the future. Overview Clozette.co is a forward-looking e-business start-up established in 2010 in Singapore by its four founders, Cheryl Tan, Roger Yuen, Kersie Koh and Chua Chiang Meng. Clozette.co is a fraternal networking portal which is focused on room, app arl and accessories. Their target customers are women-shopaholics border by 25-45 years aged and currently they focus primarily on Asia Pacific region, because they guess that there is a electromotive nip for their business and the market is not over-saturated.

It offers the hobby features to its users: To constitute and organize their closet To share and socialise their closet Discuss the latest cultivate trends and provide recommendations virtually outfits to different users To shop for apparel and accessories from usual actors What is distinctive more or less Clozette is that isolated from offering the above features, it in like manner introduced a platform for purchase and selling new or pre-owned items online, while also organism social and receiving recommendations from path experts about current trends in this industry. affair Model and Strategy According to Chua Chiang Mengs (Clozettes co-founder and CTO) information, Clozettes chief(prenominal) business model is licensing their excogitate platform to designers and global brands. It seems that they movement as a middlemen amidst customers and designers in a fashion industry, which eventually provides impressive advertizement for designers (second main revenue stream). Clozette has other revenue streams and they are the side by side(p): Commission rates from designers trade on their website Business intelligence and effective and targeted market research Sponsorship The term business...If you inadequacy to get a undecomposed essay, order it on our website: Orderessay

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