Marketing Strategy

The days when a manufacturer could produce a brain product atomic number 18 long gone. Companies know that they can’t profitably serve altogether consumers in a minded(p) over grocery store, at least not entirely costumers in the alike way. Now in days there are in like manner many different kinds of consumers with too many different kinds of needs, and is impractical to satisfy all kind of costumer’s desires. ordinarily some companies are wear surveying some segments better than other, so that is why all companies must divide the securities industry in securities industry circumstances, and choose the best market segments, and practice a schema. That change involves market cleavage; organise market; differentiation, and market stance. Segmenting, channelise, positioning and product strategy So in this give turn out of the research process we had to segment the market and we chose Demographic segmentation.

We chose this segmentation method because form all of the types of market segment it’s the one that we think is complete and why is that, well demographic segmentation is biased on studying human creation in terms of size, density, location, age, gender, race, occupation, and some more statistics. After we part the Dutch population the process of targeting began, and our target group was unretentive students in between 16 and 25 because of that our positioning strategy is penetration because is the best option to add costumer values, and because our target group are young people who usually simulate’t have that much of incomes we can’t disability our product so high. And our product stra tegy is that is a heady drink, for all typ! es of people.If you want to get a full essay, rat it on our website: OrderEssay.net

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